Rutelli, P., & Pastore, M.
Design between enterprise and market: Seeking a way to measure semantic discrimination and attribution processes
In the choice of a design object, tangible and intangible relations are established between its designers, manufacturers, distributors, and consumers. A purchasing action is more and more a place for learning, simulation, and representation of scripts, roles, and screenplays of the self (Rutelli & Bortolanza, 2006). This work focuses on the feasibility of validating a protocol for use in defining the processes of discrimination and attribution between design objects, and the meanings that these objects have. In particular, response frequencies and concentrations are measured to assess the discriminatory capacity of the items of an ad hoc protocol. The ARCLASS model (Lombardi & Sartori, 2006) can be applied to identify the object typology classes and thus enable their prevalent semantic areas to be represented.
