Pagotto, L., & Voci, A.
Direct and mass-mediated contact: The role of different intergroup emotions
The present research investigates the effectiveness of direct and mass-mediated contact for reducing prejudice toward immigrants among Italian nationals. We considered separately the impact of positive and negative experiences of contact, and tested the mediating role of intergroup emotions, that is, anxiety, empathy and trust. Results show that both direct and mass-mediated contact contributed to predict intergroup emotions and prejudice, yielding independent effects that varied upon the valence of the contact experience. Specifically, our findings indicate that the beneficial effects of positive interpersonal contact were counteracted by negative contact through mass media and in particular through TV news. Contact effects were mediated by intergroup anxiety, empathy, and especially trust, which emerged as the most powerful mediator.Back