Caricati, L., & Raimondi, M.
The Motivated Consumer Innovativeness scale: Initial Italian validation
This study aims at providing an initial Italian validation of the Motivated Consumer Innovativeness (MCI) scale. This instrument has recently been developed to measure the underlying motivations linked to the consumer’s orientation in acquiring innovations. The Italian version of the scale, translated and adapted from the original version, is composed of 20 items on a 5-point Likert scale. The scale was administered to 379 participants, equally distributed between sexes. A confirmatory factor analysis proved that the scale had four correlated factors measuring four different motivations (functional, hedonistic, social, and cognitive), and that this structure was strictly invariant across genders. Results also indicated that the MCI scale had good discriminant and convergent validities, as well as concurrent and predictive validities. The Italian version of the MCI seems to be able to measure the consumers’ motivation to acquire innovations, serving as a tool for identifying clusters of (motivated) consumers.
Testing, Psychometrics, Methodology in Applied Psychology, 2015, Vol. 22, pp. 363-383, DOI: 10.4473/TPM22.3.4Back