LUKAS VARTIAK,IVETA UBREZIOVA,MIROSLAV SKODA
DOI: https://doi.org/Marketing has rapidly evolved under the influence of technology, globalisation, and especially the COVID-19 pandemic, which marked a turning point in business communication and strategy. This paper analyses marketing trends before and after the pandemic, revealing a shift from traditional methods to digital tools, influencer marketing, and personalised content. A mixed-methods approach, including surveys and interviews, shows that digitalisation, automation, and sustainability have become crucial. Brands that embrace innovation, AI, and eco-conscious strategies are more likely to succeed in the post-pandemic market.
