MOHAMED SUHAIMI YUSOF,NORASLINDA FAUZI,NOORRAHA ABDUL RAZAK
DOI: https://doi.org/Women entrepreneurs in Terengganu’s keropok lekor industry play a crucial role in sustaining cultural heritage and contributing to local economic development. Their involvement has transformed what was once a domestic, small-scale activity into a meaningful enterprise sector. Despite this evolution, many continue to face significant obstacles such as limited access to financial capital, inadequate business training, restrictive gender norms, and insufficient technological resources. These barriers restrict business scalability and long-term sustainability. Recent developments, including increased digital accessibility and supportive government initiatives, have created new opportunities for market expansion and innovation. Through the use of digital platforms like e-commerce and social media, many women have begun to expand their customer reach while maintaining the authenticity of traditional food practices. An analysis of structural, cultural, and institutional factors reveals the need for holistic strategies to empower women entrepreneurs, including enhanced digital literacy programs, inclusive financial support, mentorship opportunities, and policy reforms that promote gender equity. Addressing these interconnected challenges not only fosters entrepreneurial growth but also supports broader goals of rural economic inclusion and cultural preservation. The findings provide actionable insights for policymakers, development agencies, and academic researchers focusing on gender, entrepreneurship, and traditional industries.
