WAEL BAKIL ALI HASHED,FADL MOHAMMED IBRAHIM AL-MAHMOUDI
DOI: https://doi.org/The study aimed to measure the impact of product development on market share, with an applied study at the Yemen Company for Industry and Commerce (YCIC) in Yemen. To achieve the study's objectives, the descriptive-analytical approach was used. The study relied on a questionnaire as the as the main tool for collecting data, with a stratified proportional sample of (870) respondents selected from the company's customers in various sales outlet sectors across the Republic of Yemen. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) and the Analysis of Moment Structures (AMOS) software. The study concluded with a number of findings, the most significant of which were: product development in the YCIC is carried out at a high level, the market share of the company is also high, and there is a statistically significant impact of product development on the company's market share. The study recommended several actions, including the company's continued to develop its product designs to align with customer needs and offer distinctive specifications, while ensuring high quality through strict control standards and regular testing. Efficiency in cost management should be improved without compromising quality, and customer experience should be enhanced through after-sales service and effective communication channels. Marketing efforts should be increased to raise awareness of the products, and customer satisfaction should be measured regularly to identify areas for improvement. Additionally, a continuous innovation strategy should be adopted to meet the growing market demands.
