ACCEPTANCE OF LEGAL MINING IN PIURA, PERU FROM THE SHARED VALUE APPROACH: PERCEPTIONS OF UNIVERSITY STUDENTS

JOSÉ ALFREDO HERRERA FARFÁN,ANTHONY PAUL TÁVARA RAMOS,JORSI ERICSON JOEL BALCÁZAR GALLO,VÍCTOR HUGO RAMÍREZ ORDINOLA,BETSY LINN VEGAS SERRANO,RONIE WILLIAM GIVES CARDOZA

This study analyzes the acceptance of legal mining in Piura- Peru from the shared value approach, based on the perceptions of university students residing in areas with mining activity. A structured survey was applied to a sample of 372 students, considering four dimensions: knowledge, institutional trust, environmental perception, and favorable perception of regulated mining. The data were analyzed using descriptive statistics and structural equation modeling (PLS-SEM). The results show that knowledge and environmental perception significantly influence acceptance, whereas institutional trust does not exhibit a relevant effect. These findings reveal that the social legitimacy of mining investments depends both on the availability of information and the perceived environmental commitment. This represents a strategic opportunity to implement initiatives based on shared value. It is concluded that strengthening institutional trust and improving public communication are key challenges to achieving sustainable and socially accepted legal mining in the regional context.