ASRAFUL ISLAM
DOI: https://doi.org/The Metaverse is a virtual world idea that is the centerpiece of contemporary dynamics within this rapidly evolving and continually shifting digital milieu. It was successful in amalgamating different dimensions in terms of virtual reality, augmented reality and mixed reality into a single platform. It is evident that in present circumstances human beings are dependent on technology and evaery aspects of human life is affected by it. So, it is very important for managers and researchers to identify how human behaviour is getting affected due to the amalgamation of technology in human life. Therefore this study will focus on identifying the motivational factors of human beings with respect to the technologically created virtual world by undertaking a qualtitative research approach through the lens of sociology, psychology, and technological dimensions. The motivational factors which are conceptualized are self presentation, escapism and social interaction.
On the basis of the data collected from one of the metropolitan city-kolkata, India, the present study is focused to identify and investigate how the augmentation of AI in human life is influencing and shaping choices of the customers. This study has implication with respect to the stakeholders of Metaverse by investigating the detailed complexity underlining human life with respect to the advancement of technology.Thus, the objective of the analysis is to offer a nuanced perspective that will support more strategic, well-informed decision-making as the Metaverse goes through this transformative phase.
