MRUTYUNJAYA BHANJA,DR.UTKARSH ANAND,DR. NIDHI MATHUR
DOI: https://doi.org/This study covers the interconnectedness of perception of Corporate Social Responsibility (CSR) and employee engagement, considering the importance of ethical and socially responsible approaches to improve the workplace culture. CSR is a broad and loose definition of a company’s social and ethical commitments, which concerns developing community relations. Responsibility acts as a perception driver and as community relations initiative. As companies try to build reputational capital, their CSR perception and the initiatives taken to enhance it, influence the employees’ level of engagement, motivation, and commitment, which in turn affect productivity and organizational loyalty. The paper discusses the CSR perception’s authenticity, alignment with employees’ values, and company transparency as primary components. At the same time, it looks at the factors that drive employee engagement with the organization, such as recognition and support from the company. The author’s research, empirical studies, and the analyzed cases support the author’s primary theory that it is CSR perception that determines engagement level, proving the existence of a strong positive correlation. The research also identifies high employee satisfaction and retention with companies that promote a well-communicated and inclusive CSR. The research concludes that companies need to encourage CSR initiatives internally and not only externally for branding perception. Improving the perception of CSR initiatives that companies promote serves as a catalyst for greater engagement and loyalty which driving organizational performance, resiliency, and sustainability.
