NOVITA WIDYANINGRUM, EDI ABDURACHMAN, JULIATER SIMARMATA, TRI CAHYADI, LIRA AGUSTINA5, HARTANTO, BUDI MANTORO
DOI: https://doi.org/This research is based on findings related to the provision of freight forwarding services that serve LCL cargo shipments to several regions using sea transportation. In handling LCL cargo shipments, of course, it does not always run smoothly; there are certainly obstacles faced by logistics service companies. These findings serve as scientific justification in the development of a research flow regarding the Decision to reuse LCL services by freight forwarders. This research will be conducted on export consumers who use national and international FF services implemented during the 2024 period. The data obtained will then be analyzed using the Structural Equation Modeling (SEM) approach. The results of the analysis indicate that the decision to use is influenced by satisfaction, where consumer satisfaction can be explained by factors such as delivery time and service quality, while the influence of perceived price cannot be proven. However, in the national and international FF groups, it shows that the decision to use is not influenced by satisfaction. Meanwhile, regarding the factors that influence satisfaction, national FF shows that there are no influencing factors, while international FF is only influenced by service quality and perceived price.
