SRI KUSWANTONO WONGSONADI,SUNARYO ,HENITA RAHMAYANTI
DOI: https://doi.org/This study investigates the psychological and communicative factors influencing urban housewives' engagement in household waste reduction in Indonesia, emphasizing their pivotal role in sustainable domestic environmental practices. Grounded in the Situational Theory of Problem Solving (STOPS), the research explores how problem recognition, constraint recognition, and involvement recognition affect situational motivation and communicative action, ultimately shaping behavioral engagement. Using a quantitative design with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 1,176 housewives across Jabodetabek through multistage random sampling. The results reveal that problem and involvement recognition significantly enhance situational motivation, while constraint recognition exerts a negative effect. Situational motivation and communicative action mediate the relationship between cognitive perceptions and engagement behaviors. The findings validate the STOPS framework and offer theoretical refinement by highlighting the role of women in domestic environmental communication and action. Practically, the study suggests that interventions should target constraint reduction and motivation enhancement through participatory communication strategies such as waste banks and community networks. This research contributes both conceptually and practically by situating urban housewives as central agents in grassroots environmental change and offers a culturally contextualized model for household waste management policy and education.
