DR. DHARMVEER SINGH, DR. NISHANT BHATT
DOI: https://doi.org/The speed of the development of Generative Artificial Intelligence (GenAI) has already changed the face of contemporary literary production, in ways that have reshaped our understanding of creative writing, publishing, literary entrepreneurship and reader engagement. The rapid evolution of Generative Artificial Intelligence (GenAI) has fundamentally altered contemporary literary production, reshaping creative writing, publishing, and literary entrepreneurship. Large Language Models (LLMs) such as ChatGPT, Gemini, and Claude empower writers and entrepreneurs to produce, edit, and translate works with unprecedented efficiency. While fostering innovation and economic opportunities, these advancements raise critical concerns regarding authorship, originality, copyright, and ethics. This paper utilizes a qualitative descriptive approach to critically examine the intersection of GenAI and entrepreneurial creativity through the lenses of Digital Humanities, Creative Economy, and Posthumanism. The findings suggest that AI should be viewed as a co-creator rather than a replacement for human imagination. The subject is divided into the following sections: Generative Artificial Intelligence, Entrepreneurial Creativity, Contemporary English Literature, Digital Humanities, Literary Entrepreneurship, Creative Economy, Digital Publishing, Human Creativity.
