SYEDA FATIMA TAHIRA GILLANI,DR SAYED TANWEER AHMED,DR MUHAMMAD ASLAM KAMBOH ,DR. ABDUL BASEER QAZI,ALI AKBAR,ZAAFRAN KHAN
DOI: https://doi.org/The present study examined the impact of entertainment media consumption on the psychological well-being of young adults, with the aim of understanding whether patterns of entertainment media use are associated with and contribute to their psychological well-being. A quantitative, cross-sectional research design was adopted, and data were collected from 523 young adults in Punjab and Sindh, Pakistan, through a structured self-administered questionnaire distributed using an online data-collection approach. The collected responses were organized and analyzed using appropriate statistical procedures, including descriptive analysis, reliability assessment, Pearson correlation, simple linear regression, independent-samples t-test, and one-way analysis of variance. The findings indicated that entertainment media consumption had a significant positive relationship with psychological well-being and emerged as a significant predictor of young adults’ psychological well-being. The findings also demonstrated significant differences in psychological well-being across gender and age groups, suggesting that demographic characteristics may influence how young adults experience psychological well-being in relation to entertainment media consumption. The study is significant because it contributes to the growing understanding of entertainment media as an important component of young adults’ everyday lives and highlights the potential role of balanced and purposeful media engagement in supporting psychological well-being. The findings may assist educators, mental-health professionals, policymakers, and researchers in promoting healthier entertainment media practices and developing interventions that encourage positive psychological functioning among young adults.
