DR. AHMAD ORABY HUSSEIN AL TOROK,MS. SAWSAN AHMED ABU HAMRAH
DOI: https://doi.org/This study aims to examine how the UNwomen website employs the art of infographics to highlight topics related to gender issues. This is done by tracking the gender-related issues that are emphasized through infographics on the website, identifying the language used on the site, and analyzing the way information is sourced for the infographics, the elements that support the content, its clarity, and its display format. The study also looks at the use of colors, the clarity of typographic elements, and how the infographics are published alongside journalistic content and their overall design, as well as the simplicity of the infographics posted on the website.
This study is part of descriptive research, and the researchers employed a survey methodology along with content analysis, focusing on case study research. The study relied on the agenda-setting theory and the information richness theory to analyze the results. The sample for the study consisted of the UNwomen website from 2015 to December 2024, covering a sample size of 21 infographics, selected through a comprehensive enumeration approach. The study concluded with a set of findings, the most important of which are:
-"Gender Statistics Issues" ranked first with a percentage of 21.5% of the issues covered by the study website, "Gender Discrimination Issues" ranked second with 19.3%, followed by "Gender and Society Issues" in third place at 18.2%.
-Regarding the elements used to support the infographic content: "Statistics, figures, and percentages" ranked first at 25%, "Includes digital illustrations" came second with 22.6%, finally, "Includes explanatory text" ranked third with 21.4%.
The study also concluded with several recommendations, the most important of which are:
Achieving a balance in diversifying the display formats on the website, whether static, dynamic, GIF, or interactive, in an artistic template that suits the infographic presented. Paying attention to studying the psychological impact of the colors used in infographic design, to enhance the message being conveyed in line with the subject matter of the design. Following the example of the UNwomen website in terms of publishing infographics alongside written text, as this supports search engine optimization (SEO), thus expanding the reach of the infographics, increasing the number of visitors, and ensuring accessibility for visually impaired individuals through electronic reading tools.
