KARRAR GHAZI ZAIDAN AKBAWI,MOHAMMED ABOOD TAHIR,SHATHA. A. ALWAAN
DOI: https://doi.org/Research Objective: To delineate the contribution of the use of the Strategic Options Development and Analysis (SODA) method to the analysis and development of strategic alternatives according to Porter's general strategies within Zain Mobile Communications Company in Iraq. In this study, we opted for qualitative approach within a descriptive and deductive design, based on an understanding of the participants' deep and cognitive perceptions of strategic issues that are difficult to quantify.
Research Methodology: In order to fulfill the research objectives, we used the case study approach as well as in-depth, unstructured interviews in order to collect preliminary data from a sample of company managers, along with relying on secondary data derived from relevant literature and previous studies. This is to help strengthen the theoretical framework and analyze the results.
Research Results: The study resulted in the development of (12) personal knowledge maps prepared based on managers' responses, and integrated into a unified collective knowledge map, expressing a common understanding of problems and strategic alternatives in the company's environment. The results showed that the application of SODA methodology affords an effective framework for analyzing strategic options by integrating the perspectives of various stakeholders, and building a clear and accurate collective perception on key strategic issues.
The use of this approach has also paved the way for synergy between actual issues and strategic options that are consistent with Porter's three strategies (differentiation, cost leadership, and focus), providing a scientific, practical, and applied dimension that maximizes the company's competitiveness within the changing Iraqi market.
Research recommendations: The research recommends adopting SODA as a supporting tool in the planning and strategic analysis processes of Iraqi companies, especially in environments characterized by continuous change, which are characterized by risks and uncertainty or cognitive disparity and perspectives between departments. It also recommends that strategic analysis should be linked to pivotal strategic options, primarily Porter's strategies. This is in order to channel resources towards sustainable competitive excellence.
